And if they resonate with your brand, give them a follow! Once you’ve done some research, check out what those brands and creators are sharing on their TikTok accounts. Step #3: Follow (and Engage with) Like-minded CreatorsĪre you trying to reach a specific audience? Think about the type of content, brands, and creators they’d be most likely to follow and engage with. Click on each trend to view its top videos or favorite it for later. Here, you’ll see popular hashtags, sounds, and effects. ![]() ![]() The “Discover” page is curated using TikTok’s algorithm, which does the work of finding trends for you. The “For You” page is algorithmically curated based on the videos you interact with, the accounts and hashtags you follow, your location and language preferences, and the type of content you create.
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